Before movies, radio, and television challenged the hegemony of the printed word, the Saturday Evening Post was the preeminent vehicle of mass culture in the United States. And to the extent that a mass medium can be the expression of a single individual, this magazine, with a peak circulation of almost three million copies a week, was the expression of its editor, George Horace Lorimer. Cohn shows how Lorimer made the <I>Post</I> into a uniquely powerful magazine that both celebrated and helped form the values of the time.
Essential reading for cultural historians.
A fascinating and scholary look at a magazine that, for a time, wielded amazing power. . . . [Cohn] moves right along, mixing quotes with commentary in a sprightly, always interesting way.
If you think 'lively academic writing' is an oxymoron, it may interest you to know that your reviewer devoured this rich slice of Americana in a single sitting.