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May 2012
248 pages  

5 1/2 x 8 1/2
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Literate Zeal
Gender and the Making of a New Yorker Ethos
Eldred, Janet
New in Paper

Janet Carey Eldred examines the rise of women magazine editors during the mid-twentieth century and reveals their unheralded role in creating a literary aesthetic for the American public.
Janet Carey Eldred is professor of English, affiliate faculty in the Department of Gender and Women’s Studies, and the founding director of the Writing Initiative Studio in Engineering (WISE) at the University of Kentucky. She is the author of Sentimental Attachments: Essays, Creative Nonfiction, and Other Experiments in Composition and coauthor of Imagining Rhetoric: Composing Women of the Early United States.
“A beautifully crafted homage to those editors and to the American literary aesthetic they created. . . . an ‘insider view’ that enriches our understanding of women editors in creating an American literature that otherwise wouldn’t have existed. . . . Eldred opens up fascinating new territory for understanding the inner workings of a magazine that was widely regarded as a woman’s magazine at this time.” —American Journalism

“The author ingeniously weaves together discussion of the magazines and their respective editors. This sharply written book sheds significant light on how gender informed author-editor-reader relations in twentieth-century magazine publishing. Highly recommended.”—Choice

"In recovering and re-visioning women's history, Eldred also calls into question the tendency of many social and literary histories to ignore the overlap between the kinds of authors and works published in 'literary' magazines and those published in what are conventionally seen as 'women's' magazines. While the book's focus is on the 'making of a 'New Yorker' ethos,' among Eldred's key points is that this ethos was not created in a vacuum."--Feminist Collections

“Those who love magazines and magazine writing, their genres, production processes, publication magnates, and histories will find rich sustenance in Eldred’s Literate Zeal. This revisionist history of magazines and magazine editing views the editing process through a gendered lens, inverting our expectations and stereotypes. Eldred argues that it was women as editors, in particular the New Yorker’s Katharine S. White, who helped create and promote a form of periodical literature as high culture, which Eldred terms haute literacy. How their editorial work helped create this high-literate genre is a fascinating story.”—Catherine L. Hobbs, University of Oklahoma

“Did the twentieth-century American novel develop solely as a pact between Maxwell Perkins and canonical writers like Hemingway, Fitzgerald, and Wolfe? Did the best periodical literature arise between Harold Ross and well-known essayists like E. B. White and James Thurber? Certainly the recognition of women writers has altered this once accepted narrative. And here readers will also learn about the women editors who shaped American literature.”—Katherine H. Adams, Loyola University New Orleans

Complete Description Reviews
Pittsburgh Series in Composition, Literacy, and Culture

In Literate Zeal, Janet Carey Eldred examines the rise of women magazine editors during the mid-twentieth century and reveals their unheralded role in creating a literary aesthetic for the American public. Between the sheets of popular magazines, editors offered belles-lettres to the masses and, in particular, middle-class women. Magazines became a place to find culture, humor, and intellectual affirmation alongside haute couture. Eldred mines a variety of literary archives, notably the correspondence of Katharine Sargeant White of the New Yorker, to provide an insider’s view of the publisher-editor-author dynamic. Here, among White’s letters, memos, and markups, we see the deliberate shaping of literature to create a New Yorker ethos. Through her discrete phrasing, authors are coaxed by White to correct or wholly revise their work. Stories or poems by famous writers are rejected for being “dizzying” or “too literate.” With a surgeon’s skill, “disturbing” issues such as sexuality and race are extracted from manuscripts. Eldred chronicles the work of women (and a few men) editors at the major women’s magazines of the day. Ladies’ Home Journal, Mademoiselle, Vogue, and others enacted an editorial style similar to that of the New Yorker by offering literature, values, and culture to an educated and aspiring middle class. Publishers effectively convinced readers that middlebrow stories (and by association their audience) had much loftier pursuits. And they were right. These publications created and sustained a mass literacy never before seen in American publishing.


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